10 Examples of Feedback Survey Subject Lines That Will Get Your Customers’ Attention

10 Examples of Feedback Survey Subject Lines

10 Examples of Feedback Survey Subject Lines That Will Get Your Customers’ Attention

If you want your customers to respond to your requests for feedback, then you’ll want to try out some of these subject lines.

Getting your customers to open your email messages can be challenging enough. But getting your customers to open your email messages and complete a survey can feel impossible for some businesses and institutions.

The email subject line you use for your feedback surveys is what stands between you and your customers’ engagement with your message. Convincingly, 47 percent of email recipients decide whether to open an email or not based on a subject line alone.

If you are in the business of delivering customer experiences, chances are you solicit your customers for feedback. Don’t let your surveys go unanswered. We share what makes an A-rated subject line and then offer some examples that are certain to increase your email survey response rates. Use or adapt these for your next request for customer feedback and see what happens.

What Makes a Survey Email Subject Line Enticing?

We work with universities and auxiliary services all across the country, and we’ve noticed there are certain qualities of survey subject lines that perform best overall. We identify four different elements you’ll want to be sure to model in your own survey email subject lines.

  1. Urgency

Without fail, email subject lines that suggest a sense of urgency are more successful at evoking a response from recipients. When it comes to surveys, you typically want to gather responses over a defined term. Therefore, use language in your survey email subject lines that will help compel your customer to read your email at a minimum and ideally take the survey (right now!).

  1. Personalization

If you are requesting feedback from a customer, make them feel that their voice matters and that they are known to you. This means that maybe you don’t send ALL your customers the same exact survey. Instead, keep carefully segmented email lists and only solicit your customers’ feedback for services and products you know they have experienced.

  1. Incentives

You are much more likely to get your customers to complete a survey if there is something in it for them. Your customers’ time is valuable. Therefore, offer survey respondents something for their time. You can give something away to the first 50 people who respond or enter responders into a drawing to win something exciting. You decide the incentive.

  1. Timeliness

Timing is everything for quality survey responses. You won’t want to solicit your customers for feedback on an experience they had weeks ago. No, you’ll want to gauge their satisfaction immediately in certain, if not most, situations. Timing your survey request just right is critical to your success. If they encountered an issue and your team resolved it, are they happy with the outcome? You really won’t know unless you request their feedback soon after their experience.

10 Survey Email Subject Lines to Get You Started

  1. Did you enjoy dinner at [company name/dining hall name] today?
  2. Tell us about your experience with [company name/auxiliary service]?
  3. How was your experience with [company name/auxiliary service]?
  4. We’re offering a special gift for telling us what you think
  5. [First name], what do you think about [new product/service/company]?
  6. Thanks for visiting! Here’s a link to share your review
  7. Please share your experience with us
  8. How did we do, [first name]?
  9. How was your service at [company/facility]?
  10. Respond now and win an Amazon gift card

With these tips in mind, you’re ready to write good survey email subject lines that will get the responses you want. And when in doubt, you can always take a look at your inbox and see which emails grab your attention and move you to act. If you want your customers to respond to your requests for feedback, then you’ll want to try out some of these subject lines.

Survey Subject Lines That Get Results

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About the author

Johann Leitner is the founder and president of Touchwork, a marketing management software company.