Do students have to buy a meal plan? If so, you might think that their dining experience won’t affect your meal plan sales. But that couldn’t be further from the truth.
Regardless of whether or not a student must purchase a meal plan, your overall sales could be quite different depending on the experience you provide.
No matter what you sell or what type of service you provide on campus, your customer’s feedback is essential to better selling and better service. However, getting feedback in a swift “Grab ‘n Go” setting does not provide much time for interaction or observation. But that doesn’t mean that a customer feedback loop is impossible. You simply need to figure out how to earn the attention of students on-the-go in ways that make it valuable and worthwhile for them without stopping them in their tracks.