Prospective college students and their parents take many factors into consideration when they’re choosing between competing universities. They consider the university’s national rankings, its location, the level of prestige it holds, and how well the university fits into their career path. The list could go on and on, but one area that students and parents don’t typically consider is rapidly becoming a keystone of many universities’ financial health: auxiliary services. During difficult economic times, these can generate a great deal of revenue, even amid the stark reality of increasingly tight budgets.
There’s no doubt that real-time feedback results in enhanced insights and improved problem resolution, but does every area of auxiliary services need it?
Student feedback is valuable to have, but prioritizing which areas on campus have the greatest need for a real-time feedback solution may be easier than you think.