Using Cell Phones for Collecting in-store Data
Top Promotions is an in-store promotions company, specializing in demonstrating products and services within retail stores, at expos and special events. Founded in 1993, Top Promotions provides these services to a number of leading consumer brands throughout South Africa.
Due to the competitiveness of the market and the dynamics of the industry, their client (Pink Lady® Apples) had a need for more real-time and regular reporting on how their brand was performing in the retail trade.
SurveyThumb was able to provide a solution to this. The result...
- 25% more calls were made
- 100% reduction in printing and paper costs
- 70% reduction in admin costs
- Monthly reports generated automatically and delivered to multiple users via email
Click here to download the complete (pdf) Executive Case Study:Top Promotions and Pink Lady® Apples use Cell Phones for Collecting in-store Data.
