Touchwork presents at SOCAP 2011
SOCAP South Africa, the Society of Consumer Affairs Professionals recently held their annual conference in Johannesburg. With recent surveys pointing to the changes in the world of consumer affairs as a result of social media, the conference was titled "Consumer Affairs Professionals in Real-Time!” Speakers included the National Consumer Commissioner, Ms Mamodupi Mohlala, renowned author and business leader Mr Clem Sunter, and the Ex- CEO of Google Africa, Mr Stafford Masie.
Rory Florence, COO of Touchwork also spoke at the event on the time-line of communication trends; the adaptations that have been made owing to this and their relation to customer service - for example call centres; and the need for real-time, cost-effective feedback. Together with Johnson & Johnson, they presented a case study on how you can use real-time SMS feedback solutions like TxtandTell to better manage some of the consumer communication processes, including on-pack SMS feedback and the activities of their call centre.
The presentation was well received, and Touchwork looks forward to presenting again at SOCAP 2012.
For more information on SOCAP: http://www.socapsa.org.za
For more information on TxtandTell: www.touchwork.com/txtandtell
If you would like Rory to contact you to advise how TxtandTell can be best utilised for your business, you can contact him directly here.