Managing Multi-unit or Franchised Operations using Real-time Customer Feedback
It is common knowledge that business owners need to be in touch with all their business interests. Whatever the industry, this is key to effective management and so future success and revenue. Whilst financial reports speak (often) for themselves as an indicator of positive or negative performance, it is relevant to understand what factors influence these so that a. Good practices can be repeated and enhanced and b. Those factors creating a negative impact can be prevented and addressed.
For a business with one customer interaction point, this task is relatively simple – as focus is clear, and a transparent relationship with management can be maintained. However, in the case where a business has multiple units – whether it be an owned or a franchised operation – management of these both individually and holistically, poses more of a challenge. Useful to know is the performance of each, but increased insight can be gained when they are measured relative to each other – based on the same set of customer experience variables.
Click here to read a 2 page pdf white paper which details how to effectively manage multiple units holistically, strengthen the relationship your customers have with your brand, and ultimately grow your business.