In today’s environment with multiple communication channels, using SMS (Short Message Service) or Text Messaging is becoming the most effective way for schools to stay connected with their students. With a 98% open rate and most messages being read within three seconds of sending, there’s no quicker way to communicate with your students.
Prospective college students and their parents take many factors into consideration when they’re choosing between competing universities. They consider the university’s national rankings, its location, the level of prestige it holds, and how well the university fits into their career path. The list could go on and on, but one area that students and parents don’t typically consider is rapidly becoming a keystone of many universities’ financial health: auxiliary services. During difficult economic times, these can generate a great deal of revenue, even amid the stark reality of increasingly tight budgets.
There’s no doubt that real-time feedback results in enhanced insights and improved problem resolution, but does every area of auxiliary services need it?
Student feedback is valuable to have, but prioritizing which areas on campus have the greatest need for a real-time feedback solution may be easier than you think.
Your students’ feedback is your only clear indicator of how well (or not) you’re performing, and you can never have too much of it. In a perfect world, you’d be able to hear the thoughts and suggestions from every student you serve. However, if you can settle for getting as much feedback as possible, the following six ways can give you plenty of food for thought.
Student spending is typically a huge revenue boost for colleges and universities. Food sales in a slump? Crickets chirping in the bookstore? Having to cut service positions because of declining revenue?
This is the reality among campuses throughout the country, and it’s taking a toll on more than just your dining halls and student stores. When students stop buying stuff on campus and take their business to the community or online merchants, it creates a ripple effect: fewer students on campus may reflect poorly on tour groups of prospective students, which could lead to a drop in applicants.
If you want to engage your students, there’s no better time than at the beginning of a new semester. It’s a chance for a fresh start, an opportunity to begin on a strong note that can potentially last until finals.
To put your best foot forward from the start and connect with your students, try these 5 tips to increase student engagement at the start of every semester.
If you have very few complaints, you must be doing something right, yes? Well, not exactly.
Studies show that only about half of customers make their grievances known, with about 90% of those complaints made to frontline employees who may not be positioned to fix the issue.
Don’t assume you know what your customers think about their experience. Instead, ask them for their feedback – often. You may be surprised by what you learn. Getting meaningful customer feedback starts by asking the right questions. Here are fifteen questions you need to ask the next time you survey your customers for their feedback.
Many schools and universities collect customer feedback in hopes of using that data to improve their operations and, ultimately, the customer experience. But the success of your customer feedback strategy hinges on your ability to collect that data efficiently and effectively.
When someone mentions customer satisfaction, universities may not be the typical industry that comes to mind. Yet, educational institutions have just as much incentive as any traditional business to deliver stellar customer experiences.