Many schools and universities collect customer feedback in hopes of using that data to improve their operations and, ultimately, the customer experience. But the success of your customer feedback strategy hinges on your ability to collect that data efficiently and effectively.
When someone mentions customer satisfaction, universities may not be the typical industry that comes to mind. Yet, educational institutions have just as much incentive as any traditional business to deliver stellar customer experiences.
Dartmouth College introduced Touchwork’s TxtandTell Solution at the end of 2016, and they are already seeing favorable results within 6 months. According to John Plodzik, Director of Dining Services, Campus Services “Students like the convenience of using their mobile phones and the instant validation that their voice has been heard. As a college, we are able to provide much better customer service to our students by creating an engaging culture with open communication with them. It’s a win-win all around.”
Your school’s dining hall is an informal gathering place for friends, a meeting place for clubs, an information hub, and a brief escape for busy students. And the more you can do to enhance your dining hall experience, the fewer seats you might find empty. Here are 10 creative ways to use digital signage in your dining hall that students will appreciate.
Do students have to buy a meal plan? If so, you might think that their dining experience won’t affect your meal plan sales. But that couldn’t be further from the truth.
Regardless of whether or not a student must purchase a meal plan, your overall sales could be quite different depending on the experience you provide.
No matter what you sell or what type of service you provide on campus, your customer’s feedback is essential to better selling and better service. However, getting feedback in a swift “Grab ‘n Go” setting does not provide much time for interaction or observation. But that doesn’t mean that a customer feedback loop is impossible. You simply need to figure out how to earn the attention of students on-the-go in ways that make it valuable and worthwhile for them without stopping them in their tracks.
The dining hall represents much more than a place where students go to fill their appetites – it’s an opportunity to increase student engagement. Being a main epicenter of the entire campus, the dining hall experience can – and should – reflect the school’s culture and brand. And if you want that experience to earn a good reputation, it’s going to take more than a handful of student surveys.