Student spending is typically a huge revenue boost for colleges and universities. Food sales in a slump? Crickets chirping in the bookstore? Having to cut service positions because of declining revenue?
This is the reality among campuses throughout the country, and it’s taking a toll on more than just your dining halls and student stores. When students stop buying stuff on campus and take their business to the community or online merchants, it creates a ripple effect: fewer students on campus may reflect poorly on tour groups of prospective students, which could lead to a drop in applicants.
If you want to engage your students, there’s no better time than at the beginning of a new semester. It’s a chance for a fresh start, an opportunity to begin on a strong note that can potentially last until finals.
To put your best foot forward from the start and connect with your students, try these 5 tips to increase student engagement at the start of every semester.
If you have very few complaints, you must be doing something right, yes? Well, not exactly.
Studies show that only about half of customers make their grievances known, with about 90% of those complaints made to frontline employees who may not be positioned to fix the issue.
Don’t assume you know what your customers think about their experience. Instead, ask them for their feedback – often. You may be surprised by what you learn. Getting meaningful customer feedback starts by asking the right questions. Here are fifteen questions you need to ask the next time you survey your customers for their feedback.
Many schools and universities collect customer feedback in hopes of using that data to improve their operations and, ultimately, the customer experience. But the success of your customer feedback strategy hinges on your ability to collect that data efficiently and effectively.
When someone mentions customer satisfaction, universities may not be the typical industry that comes to mind. Yet, educational institutions have just as much incentive as any traditional business to deliver stellar customer experiences.
Dartmouth College introduced Touchwork’s TxtandTell Solution at the end of 2016, and they are already seeing favorable results within 6 months. According to John Plodzik, Director of Dining Services, Campus Services “Students like the convenience of using their mobile phones and the instant validation that their voice has been heard. As a college, we are able to provide much better customer service to our students by creating an engaging culture with open communication with them. It’s a win-win all around.”
Your school’s dining hall is an informal gathering place for friends, a meeting place for clubs, an information hub, and a brief escape for busy students. And the more you can do to enhance your dining hall experience, the fewer seats you might find empty. Here are 10 creative ways to use digital signage in your dining hall that students will appreciate.
Do students have to buy a meal plan? If so, you might think that their dining experience won’t affect your meal plan sales. But that couldn’t be further from the truth.
Regardless of whether or not a student must purchase a meal plan, your overall sales could be quite different depending on the experience you provide.