Benefits to using the solution

• Use of preferred communication channel to respond to advert incentives
• Anytime/Anywhere response mechanism – no need to be online
• Discreet method to respond when not able to call or be online
• Cell phone used as portable reminder or “value wallet”

Advertisers:

• An instant feedback system connecting the advertiser and the consumer
• Encouraging consumers to respond while experiencing the product or service
• Utilising the consumer’s preferred communication channel
• Real measurable data on consumer’s reaction to adverts
• Outsourced service delivering valid tabulated advert response

Publishers:

• An additional revenue-driven value-add service to sell to the advertiser
• A significant differentiator for using print media to drive consumer action
• Stop migration of advertising revenues away from the print publication
• Collect reader demographic data at a low cost
• An outsourced service with no computer infrastructure setup and maintenance

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