Measure more, measure better for on-demand Market Intelligence

ESP METRIX is a market research solution that uses your customer’s cellphone and SMS/text messaging as a communication channel for gaining valuable instant market insight. It is flexible, low cost and enables you to rapidly configure, execute and benefit from better market data, allowing brand owners to gather market insights quicker and more efficiently.

ESP METRIX is suitable for any environment requiring market data to be collected and analysed rapidly and at low cost. The system is ideal for measuring feedback on new products or services, customer satisfaction surveys, or any other kind of poll where cost, ease of deployment and a large sample size are important.

The system is suitable for all market research programmes, whether they are:

• Short-term, dip-stick research projects
• Ongoing, long-term research studies

The system supports multiple simultaneous surveys, enabling integrated views of market positions to be created. In addition to data collection via cellphones, ESP METRIX fully supports other data collection channels including:

• web
• email/Blackberry
• IVR
• manual entry