In-Store Compliance Module

Designed for the collection of FMCG product data in the retail trade, the In-Store Compliance Module reduces the need for costly outsourcing of this function.

It provides the tools and capability to empower your own sales/merchandising staff to collect the data using their cellphones, as part of their daily sales activities. Product information collected for own and competitor products is analysed against a set of user-defined standards and reported on through a secure web interface.

In-store Compliance audits:

• In-store/Off trade audits
• On trade audits
• Retail/Mystery Shopper audits.

Information collected is analysed and reported on by brand against widely accepted merchandising principles:

• Availability – of the product in-store
• Space – facings, forward stock and other points of interaction
• Presentation – merchandised according to the pre-defined guidelines
• Price – current retail selling price
• Quality – stock rotation guidelines and asset tracking.

Compliance audit questionnaires can be set up for specific retail sectors. For liquor brands, the on trade is often the first point of contact with your consumers and ensuring this is managed according to strategic guidelines becomes critically important. Availability, pricing, pouring status, and merchandising are typical categories of information that are suited to this form of data collection and analysis.