Best practice series: Tip #6 – Consolidate all customer feedback!

Here are 6 easy steps to consolidate all customer feedback:

  1. Use the TxtandTell portal to manage customer feedback from all channels using a common process.
  • Text message feedback
  • QR code/mobile web feedback
  • Dining website feedback
  • Dining app feedback
  • Twitter feedback
  • Email feedback
  1. Manual comment card feedback
  2. Link your dining website feedback form to TxtandTell – get instant email alerts when customers submit the form.
  3. If you have a dining app, include a feedback option and also link it to the TxtandTell portal
  4. View all comments in one portal…this saves time and avoids having to log in to different systems
  5. Use the same process to analyze and respond to all feedback
  6. Surprise customers by acting on feedback in a timely manner.


Best practice series: Tip #5 – Use eye-catching marketing materials

Increase student response rate by following these basic marketing tools and tips

  • Ask students for their feedback using attractive and eye-catching marketing materials in each location.
  • Ensure these materials are visible…if students don’t see them, they cannot respond.
  • Use a combination of posters, napkin holder cards, table tents, business cards…whatever works in your environment.
  • Update these materials every six months using new graphics, colors, images.
  • Boost your response rates by making it easy for students to follow the instructions and send their feedback.


Best practice series: Tip #4 – You asked…we acted! Highlight the actions taken each Semester

Highlight the main actions you took each semester based on student suggestions and comments. Create a poster or flyer that lists 8 to 10 examples and display/distribute in the dining location.


This further indicates that you are serious about the feedback you are getting from students and are making changes based on their input. It also encourages ongoing feedback and suggestions that helps to identify problems and improve the dining experience.

Listening to the likes and dislikes of your customers and acting on their feedback is key to your success.

Best practice series: Tip #3 – Send a personal “Reply” to each student

Sending a personal reply text message directly to each and every student expresses genuine interest as well as a “personal touch” by dining management and helps build the relationship between students and dining services. Ensure that the reply is appropriate – answers a question, provides more information, thanks them for a compliment, apologizes for problems, etc.

This task is best completed by either the unit manager or the dining services marketing person. Include the name of the person in the message to further personalize the response and build the relationship. It is quick and easy to do – just type the message in the “Reply” column of the TxtandTell portal and send.

A record of the message as well as when it was sent and who sent it is recorded for review and training purposes.

Best practice series: Tip #2 – Use “cool but appropriate” language

When posting manager responses on the TxtandTell Digital Comment Boards, use “cool but appropriate” language with the inclusion of some wit, whenever possible. This will attract the attention of students and inspire an ongoing discussion as opposed to using simple “monotone” replies such as “Thank you for your feedback”.

Answer questions, provide updates, apologize for problems, recognize good performance, thank students for their comments…ensure your responses are honest and sincere – and take the actions you have promised.


Students all follow the latest trends and use a particular style and language when engaging in friendly conversation. It is good practice to “place yourself in their shoes” and use the management responses as a vehicle to encourage an ongoing dialog and elicit further feedback.

To see some good examples of student comments and engaging responses from dining management, please click here

Best practice series: Tip #1 – Think like a marketer when publishing student comments

The TxtandTell Digital Comment Boards are great for sharing information, engaging students and communicating the actions you are taking based on their feedback.

As unit managers may not have the required marketing experience, consider having a dining services marketing person review the student comments and actually do the responses, screen moderation and publishing to the screens. This typically need only take a few minutes each day.


Establishing a “service oriented” mindset is important when replying to and posting student comments and dining management responses. This will go a long way in creating a friendly and constructive environment to have a public conversation with your customers.

Use a marketing orientated person to post responses to student comments.