When looking for a future college to attend, prospective students and parents take many factors into account. Among the criteria that fall within this screening process are the university’s national rankings, the level of prestige it holds, its location, how that university can help in their career path, attendance costs, and how other students review those universities based on their own experiences on the college campus.
The reviews hold a considerable amount of importance in the decision-making process. In fact, online customers reviews, be them from students or otherwise, are read by over 91% of people who are interested in joining. Knowing how your students feel in real-time will greatly benefit your college’s overall reputation. Here is the simplest way to quantify students’ overall satisfaction levels and use real-time feedback to impact it.

As with any business, a college or university calculates what it costs to acquire a new student, retain an existing student, or lose a student. And while these numbers will vary from institution to institution, something all schools have in common is that these numbers alert them to areas of success and other areas that may require attention. Information informs action. Here’s how to measure student satisfaction and what student feedback is worth.