In this, evermore, digital world, customer feedback usually boils down to email surveys and pop-up survey windows. Then, there are the all too familiar people with a clipboard and pencil in hand, approaching passersby customers on the street. In more recent years, however, a new and somewhat different form of surveying has come on to the scene and one that stands a good chance of becoming the favorite – feedback kiosks.
In the words of Bill Gates, “Your most unhappy customers are your greatest source of learning.” Likewise, it was one of the most influential leadership experts in the world, Ken Blanchard, who once said that “Feedback is the breakfast of champions.” Knowing how to gather and use customer feedback is what can eventually turn a small business into a multinational corporation, and there are statistics to prove it.
When working in any service industry, customer feedback plays an important role. It provides you with useful information on how to improve your services, how to introduce changes to your offerings and operations, as well as the satisfaction level of your end-customers. Here are some of the best ways to gather customer feedback based on our experience as a leader in real-time feedback solutions.
When looking for a future college to attend, prospective students and parents take many factors into account. Among the criteria that fall within this screening process are the university’s national rankings, the level of prestige it holds, its location, how that university can help in their career path, attendance costs, and how other students review those universities based on their own experiences on the college campus.
The reviews hold a considerable amount of importance in the decision-making process. In fact, online customers reviews, be them from students or otherwise, are read by over 91% of people who are interested in joining. Knowing how your students feel in real-time will greatly benefit your college’s overall reputation. Here is the simplest way to quantify students’ overall satisfaction levels and use real-time feedback to impact it.
Auxiliary services can and will influence every student’s college experience. Using student feedback on dining services, for example, can improve the overall college experience.
It is also important to realize that the satisfaction with auxiliary services a college offers will influence overall student satisfaction with the college itself. It should be taken into consideration that the needs of the students can help identify what services a college should prioritize. The best way to improve the efficiency of auxiliary services is to collect and act on student feedback.
The overall student experience can make or break any university’s reputation. This experience isn’t just about the curriculum or the quality of the education itself, but also about what other services students are provided such as dining, parking, student housing, facility maintenance, and the list goes on. Here are three ideas on how to improve your students’ experience and with it, your collage’s reputation.
When colleges and universities think about enhancing the ‘customer experience,’ a prime focus is on ways to create positive experiences across all aspects of the institution. Creating positive experiences will not only help retain existing students but can also make them loyal advocates and potentially future donors for their alma mater down the road. What you do today can have a lasting impact. Conversely, what you don’t do can also affect future enrollment, retention, and alumni engagement. Here are four ways to re-engage your students right now to increase their customer experience.
As with any business, a college or university calculates what it costs to acquire a new student, retain an existing student, or lose a student. And while these numbers will vary from institution to institution, something all schools have in common is that these numbers alert them to areas of success and other areas that may require attention. Information informs action. Here’s how to measure student satisfaction and what student feedback is worth.
According to research, 90 percent of smartphone users are enrolled in SMS loyalty clubs with companies they feel like they benefit from being enrolled in their program.[i] More than 50 percent of consumers would rather text for customer support than call if given the option. And 98 percent of adults aged 18 to 29 in the US own a device capable of receiving a text message.[ii]
There is no question whether or not text messaging is a smart way to improve or enhance your customers’ experience. Arguably, SMS is the new normal when it comes to customer service. So, since text messaging customers is becoming more of the expectation, how can you leverage the technology to offer superior service to your students on campus?
Let’s take a closer look at four college campuses that are utilizing SMS technology to elevate the customer experience of their students.
Getting your customers to open your email messages can be challenging enough. But getting your customers to open your email messages and complete a survey can feel impossible for some businesses and institutions.
The email subject line you use for your feedback surveys is what stands between you and your customers’ engagement with your message. Convincingly, 47 percent of email recipients decide whether to open an email or not based on a subject line alone.
If you are in the business of delivering customer experiences, chances are you solicit your customers for feedback. Don’t let your surveys go unanswered. We share what makes an A-rated subject line and then offer some examples that are certain to increase your email survey response rates. Use or adapt these for your next request for customer feedback and see what happens.
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