Enhancing campus dining: Touchwork powers the NACUFS customer satisfaction benchmarking survey
At Touchwork, we’re proud to collaborate with the National Association of College & University Food Services (NACUFS) to manage their Customer Satisfaction Benchmarking Survey. This initiative serves as a vital tool for higher education institutions seeking to elevate their campus dining experiences by collecting actionable feedback from students.
Why benchmarking matters
Understanding the evolving needs of students is critical for creating dining environments that resonate with diverse expectations. The NACUFS Benchmarking Survey empowers institutions to evaluate and benchmark their performance across a variety of dining options, from residential dining halls to retail units like food courts, marketplaces, and coffee shops.
With data spanning 25 key indicators – including food quality, menu variety, customer service, cleanliness, sustainability, and overall dining experience – the survey provides a comprehensive lens into student satisfaction. By focusing on what’s most important to students, campuses can align their services to better meet expectations.
Actionable insights from campus surveys
The survey includes standard questions with the option for up to three custom questions. It is distributed in a variety of ways, such as via email with weblinks or access codes, QR codes, posters, and more, ensuring accessibility and convenience for all participants. Institutions gain valuable insights through various detailed reports.
The Detailed Results section includes data tables that showcase frequency distributions, cross-tabulations, and medians, revealing trends based on institutional and student demographics such as institution type, geographic region, or student preferences.
The Executive Summary provides a user-friendly overview with graphs, charts, and textual analysis, highlighting key findings, survey methodology, and demographic insights. Additionally, participants can access a Secure Online Portal, where they can view real-time results offering immediate insights as the survey progresses.
Driving meaningful change
By leveraging Touchwork’s expertise in real-time feedback solutions, the NACUFS Benchmarking Survey goes beyond traditional metrics. The inclusion of open-ended responses and dynamic benchmarking, along with AI-based analysis, equips institutions with the tools to make informed, data-driven decisions. This data helps campuses identify strengths, uncover opportunities for growth, and adapt to the changing needs of their dining community.
Partnering for success
Touchwork’s collaboration with NACUFS ensures that this survey not only gathers valuable feedback but also provides the actionable insights necessary to foster continuous improvement. With real-time data visualization and secure, accessible reporting, institutions can confidently chart their path toward dining excellence.
For institutions participating in the NACUFS Benchmarking Survey, this is more than a research initiative – it’s a strategic step toward creating dining experiences that students value and remember.
The survey is conducted during both the Fall and Spring semesters each year, based on the preferences of the institution.
Related content: The importance of benchmarking surveys in performance analysis
