NACAS Webinar: Building an Effective Auxiliary-Wide Mystery Shopping Program for the Fall, 8th June 2020 03:00 PM – 04:00 EST PM


With students and staff facing major changes when they return in the Fall, mystery shopping allows gathering of detailed data from the perspective of your customer.  This type of data collection can be employed across all auxiliary departments in any customer-facing service. Join us to learn how to build surveys based on your customer’s journey, recruit a range of customers to be your secret shoppers, incentivize the program, and use the results to ultimately improve your operation. Learn how Georgia College employed an auxiliary-wide mystery shopping program. Additionally, join us in discussing how this process might look different in modified operations due to COVID-19 and how it can assist in identifying issues and help making adjustments to protocols as required.  Click here to register