Text messaging is still the most widely-used smartphone feature according to Pew

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PI_2015-04-01_smartphones_05Text messaging is the most widely-used smartphone feature but voice/video calling remains popular, even among young smartphone owners; email continues to retain a place of prominence in the smartphone era

Fully 97% of smartphone owners used text messaging at least once over the course of the study period, making it the most widely-used basic feature or app; it is also the feature that is used most frequently, as the smartphone owners in this study reported having used text messaging in the past hour in an average of seven surveys (out of a maximum total of 14 across the one-week study period). Younger smartphone owners are especially avid users of text messaging, but this group has by no means abandoned voice calls — 93% of smartphone owners ages 18-29 used voice or video calling on at least one occasion during the study period, and reported doing so in an average of 3.9 surveys.

Email has long ranked as one of the most common activities that users take part in online since the desktop/laptop era, and it continues to play a prominent role in the mobile era as well. Some 88% of smartphone owners used email on their phone at least once over the course of the study period, making email a more widely-used smartphone feature than social networking, watching video, or using maps and navigation, among others.

Social networking, video consumption, and music/podcasts are especially popular with younger smartphone owners

Three smartphone features in particular — social networking, watching video, and listening to music or podcasts — are especially popular with younger users. Fully 91% of smartphone owners ages 18-29 used social networking on their phone at least once over the course of the study period, compared with 55% of those 50 and older (a 36-point difference). These young smartphone owners reported using social networking in an average of 5.6 surveys, tied with internet use as the second-most frequent smartphone behavior among young adults after text messaging.

Features such as watching video and listening to music or podcasts are even more the domain of young smartphone owners. Three-quarters of younger smartphone owners (75%) indicated using their phone to watch videos at least once over the study period, compared with 31% of those 50 and older (a difference of 44 percentage points). And 64% of younger adults used their phones at one time or another to listen to music or podcasts — a 43-point difference compared with the 21% of older users who did so.

Reference:  Pew Research Center – US Smart Phone use in 2015 http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/

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