Understanding the needs and wants of the younger generation is imperative when trying to keep up with their rapidly evolving preferences. What today’s 18 year old is looking for from a university can be completely different from what an 18-year-old five years ago preferred. Especially with the major differences between what life looks like today versus what it looked like 18 months ago, keeping up with student feedback is crucial. Attracting and retaining your students is more important than ever so keeping a pulse on their wants, likes, dislikes, and preferences are non-negotiable. Here’s why you need to get student feedback this Fall and how to do it.

With the 2021 fall semester right around the corner, colleges and universities are getting ready to welcome students back to campus for in-person learning again, whether full-time or hybrid. With COVID-19 not quite in the rearview mirror just yet, there are still plenty of guidelines and safety measures in place to keep students and faculty safe. But are colleges and universities prepared to collect, monitor, and respond to student and faculty feedback this fall?