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XOP, the Experience Operations Platform

One platform.
Total visibility.

Feedback tools tell you when something is wrong. Audit tools uncover operational gaps. Service request tools route the fix. Business intelligence tools reveal trends over time. XOP brings it all together in one platform, helping teams identify issues, take action, confirm they were resolved, and monitor performance to make sure improvements last.

New to experience operations? Start here
A dashboard showing live experience operations signals across sites.
Alert09:42
Wait time over 20 minutes · Main entrance
SLA 14 of 15 min · Assigned to duty manager
An employee checking a tablet mid-task, catching a detail before it becomes a bigger problem.
Why XOP

The gap isn't in the tools. It's between them.

The problem often happens during the handoff: feedback never reaches the right team, an audit finding never leads to action, or an issue is closed without tracking whether the fix lasted. XOP connects every step, from identifying an issue to resolving it and monitoring performance over time, so nothing gets lost and improvements last. XOP, the Experience Operations Platform, brings experience data, operational data and action together in one place.

Sentiment tells you something's wrong. We tell you why.

29%
of consumers stopped using or buying from a brand because of a poor online or in-person customer experience.
4.36 vs. 3.55
Average customer experience scores (out of 5) for organizations analyzing customer feedback in real time versus annually.
83%
of service leaders say poor data quality limits their service analytics success.
The operating loop

One platform. Know sooner. Act faster. Improve continuously.

A team reviewing experience operations data together.
01Real-time feedback · Surveys

Listen

Every experience starts with a signal. Catch it the moment it happens, not weeks later in a report.

The moment it happens, you hear it, not weeks later in a report. And when it's not one moment but a pattern, surveys go beyond it to measure long-term satisfaction and changing perceptions.

Channels
Text messagingQR codesNFC tagsEmailWhatsAppKioskSocial media
A customer scanning a QR code to leave real-time feedback.
New feedback · QR code
Restroom needs attention, level 2
A staff member completing an operational audit checklist.
Root cause AI-powered
Cleaning checks missed during the lunch peak
Linked to 12 feedback responses and 1 audit
02Operational audits · AI intelligence

Understand

Feedback tells you something is wrong. These modules tell you why, and whether your own standards are actually being met.

03Alerts · Workflows · Service recovery

Act

Once the cause is clear, someone needs to own the fix, and there needs to be a record that it happened.

A maintenance worker fixing a reported issue.

Make it easy to report problems and alert the right team, so issues get addressed quickly and operations run smoothly.

A quick QR code scan connects guests and staff with the right team immediately, so help is on the way and issues get resolved quickly.

Order ahead safely. Every allergen, every preference, on the record.

04Broadcast · Digital signage

Communicate

Closing the loop means telling people it's closed, the guest, the team, and anyone else who needs to know.

  • Reach the right people with the right message, on the channel they already use.
  • Say it once, reach every screen, every phone, every site.
A Touchwork digital signage screen showing a customer's comment, 'the chicken was delicious', with a photo of the meal and the reply 'We're happy you like it!'.
A phone showing a text message confirming an issue was resolved.
Case closed
Customer, team and site lead notified
A dashboard showing trends across sites over time.
Experience index · 12 weeks
Improvement holding since the fix
05Dashboards · Benchmarking

Monitor

Closing a case isn't the end. These modules keep watching, so improvements hold and new issues surface early.

  • The analysis, made visible and easy to act on, all in one place.
  • Know where you stand, against your own sites and against your sector.

Each solution delivers value on its own. Together, they deliver more.

You do not need the entire platform to benefit from XOP. Start with the solution that addresses your most urgent need, then add others as your priorities grow.

The XOP platform creates a connected process for continuous improvement, while giving you the flexibility to start with what you need today and expand when you are ready.

1

Real-time feedback

On its own: the moment it happens, you hear it.

2

Add operational audits

Feedback now tells the audit team where to look.

3

Add workflows

Root cause routes itself to an owner, with a record.

4

Add dashboards

The fix gets communicated back without anyone chasing it.

Start with one. Every module you add builds on what you already run.

Designed to work within your existing systems.

Integrations

XOP pushes and pulls data with the systems you already use, booking platforms, ERPs, BI tools, through an open API, so nothing has to be entered twice.

Security

Granular access rights and a full audit trail of every action taken in the system, so the platform holds up to the same scrutiny as the operations it's monitoring.

Touchwork has enabled our students to interact with us instantly to provide valuable feedback. Due to the efficiency of the Touchwork system, we can respond in real time and ensure their dining experience is great.
Evan Olsen · Campus Dining and Housing Director, Florida Tech

Know sooner. Act faster. Improve continuously.

Discover what XOP can do for your operations.