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XOP Broadcast (formerly MarketIT)
SMS MARKETING

Reach people where they actually read.

Emails get ignored. Texts get read. Touchwork SMS marketing software, XOP Broadcast™, lets you send opt-in text messages, promotions and updates to the people who already share feedback with you, so you can drive traffic, announce changes and build lasting relationships.

A man at a café table reading something on his phone.

Feedback starts the conversation. Messaging keeps it going.

Every person who shares feedback by text is a chance to stay connected. XOP Broadcast turns that connection into an opt-in audience, with messages you can target by location, preference and past feedback.

How XOP helps
  • Build an opt-in subscriber list from feedback, QR codes and signage with XOP Broadcast™
  • Send promotions, menu updates, event reminders and service notices by text
  • Target messages by location, audience and interests
  • Show the same messages on digital signage
  • Track engagement and connect campaigns to feedback in XOP View™

Where it works

Higher education

Dining specials, meal plan promotions and campus events.

Food service and hospitality

Promotions, loyalty offers and new menu items.

Retail and vending

New products, promotions and store updates.

Healthcare and senior living

Café specials, menu changes and community news.

FAQ

Frequently asked questions

What is SMS marketing software?

It lets you send opt-in text messages, promotions and updates to people. Touchwork SMS marketing software is XOP Broadcast™, and it builds an audience from the people who already share feedback with you.

Is messaging opt-in?

Yes. You build an opt-in subscriber list from feedback, QR codes and signage.

What can I send?

Promotions, menu updates, event reminders and service notices, targeted by location, audience and interests.

Can the same messages appear on digital signage?

Yes.

Can I tie campaigns back to feedback?

Yes. XOP View™ tracks engagement and connects campaigns to feedback.

Turn feedback into lasting connections.